"We don't have the confidence to say: 'Oh! As long as we keep doing this thing, then the game will be popular!' There's nothing like that."
But Kusakihara genuinely couldn't point to anything remotely definitive. Maybe it was a renewed interest in tactical strategy games Firaxis' excellent reboot of XCOM, Enemy Unknown, had also been a recent and popular release.
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Maybe it was just the rapidly growing install base of the 3DS the handheld was beginning to really hit its stride after a poor launch, and the new 3DS XL had recently gone on sale. Lucina and Chrom, Fire Emblem Awakening (2013) for Nintendo 3DS But it wasn't until 2013, when Awakening released on the 3DS, that Fire Emblem actually exploded in international popularity, an occurrence that reportedly saved the series from imminent cancellation. Following Melee's release in 2001, a number of Fire Emblem games made their way to the West on GameCube, DS, and Wii.
Nintendo's turn-based strategy RPG franchise has been popular with Japanese audiences ever since its inception in 1990, but outside of Japan, few had ever heard about it until two anime swordsmen named Marth and Roy made an appearance in Super Smash Bros.
"I actually don't know why it's been so accepted by so many people all over the world." And that's what he tells me through a translator when I ask what he thinks is the reason the series has suddenly skyrocketed in Western success over the last decade. "I don't know." I'm on the phone with Toshiyuki Kusakihara, one of the directors of Fire Emblem: Three Houses, Shadows of Valentia, and an art director on many others.
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